Close ×05 / 06 — Designer toys
Nuenee
A bold, angular logo for a designer toy with a lot of personality.
- Role
- Logo + poster design
- Deliverables
- Solid + outline logos, launch poster
- Client
- Aleana Soto / Fetch For Donuts
The toy was already doing a lot.
Nuenee has long ears, a wide mouth, and a surface that changes with every edition. The logo needed to keep up. I drew a compact wordmark with hard angles, rounded interruptions, and letters that lock together as one shape.
There’s a tiny Nuenee in the E.
When the letter is rotated, its negative space reveals the character’s long ears, rounded head, and compact body. It is a small detail, but it makes the wordmark feel specific to Nuenee.
A poster as loud as the toy.
The launch poster lets the logo crop, rotate, and compete with the character. Acid yellow-green, heavy black type, and ticket-like production details give it the energy of a limited release.
Same character, new look every time.
Aleana’s hand-painted editions move between neon linework, chrome, skeletons, and saturated color. The logo gives all those versions one consistent name.
