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03 / 06 — Music

Dynamiqo

A custom logo for DJ Dynamiqo, designed to feel at home on a stage, a screen, or a chain.

Role
Logo design only
Deliverables
Custom logotype + alternate mark
Client
Dynamiqo
Dynamiqo in profile with a sweeping motion blurDynamiqo custom logotype
The brief / 01

A name that needed some stage presence.

Dynamiqo needed a logo that felt immediate and recognizable. I focused on giving the name a strong silhouette that could work across screens, stages, merchandise, and personal pieces.

Early Dynamiqo logo direction 1
Early Dynamiqo logo direction 2
Early Dynamiqo logo direction 3
Early Dynamiqo logo direction 4
Early Dynamiqo logo direction 5
Early Dynamiqo logo direction 6
Dynamiqo photographed from behind in a black tour jacket
Refinement / 02

The crown made it click.

I moved through geometric and script directions before finding the right balance. The lettering stayed expressive but readable, while the crown and rising arc gave the mark its focal point and sense of movement.

Dynamiqo refinement drawing 1
Dynamiqo refinement drawing 2
Dynamiqo refinement drawing 3
Final mark / CrownedFinal crowned Dynamiqo wordmark
PrimaryPrimary Dynamiqo wordmark with crown
AlternateAlternate Dynamiqo wordmark without crown
In the world / 03

Then it became a chain.

The logo was later made into a one-of-one diamond pendant. Seeing the crown, arch, and lettering hold together at that scale was a pretty good test of the mark.

Diamond Dynamiqo logo pendant created by Dias DiamondzView the jewelry film
One of oneMade in 14k white gold and diamonds.

Jewelry design and fabrication by Dias Diamondz.

Dynamiqo facing the camera with hands raised